Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
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Showing posts from December, 2017
Divide & Rule: The AYUSH way
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The British policy of 'Divide & Rule' seems to have crept into the medical system as the NDA government is hell-bent on showering its largess on AYUSH practitioners at the cost of those following allopathy stream of medicine. For good or for worse, it's always the allopathy stream that's always in the news for wrong reasons - whether it's fleecing of patients by corporate hospitals, or capping of stents, drug prices, violence against doctors and so on. In fact, a perception has developed that shows that the regulatory system always seem to be working against allopathy doctors. The latest snubbing has come National Medical Commission (NMC) Bill that proposes arming AYUSH doctors to prescribe modern medicine legally upon passing a bridge course. This is an ingenious way of cultivating a vote bank in the medical profession as those likely to benefit may swing their loyalty towards a political party. It's no secret that AYUSH practitioners do...
NMC: When politics turn medical profession a child's play
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This Saturday, the NDA government introduced National Medical Commission Bill-2017 in the Lok Sabha and very soon, it would be passed and formally get notified in Gazette. I was wondering as to how come no efforts were made by the government to tame the legal profession by way of a similar Bill to replace Bar Council of India, which is more or less a replica of Medical Council of India with regard to its functions and responsibilities performed for their members. I could list out two important reasons: (If you are looking for tips to wriggle out of this mess, I would recommend either you change your profession or better read one of these books on positive thinking ) The first is the docile nature of the doctors: quiet, submissive, affable and showing no aggression when required. Too much of academic education does no good in facing worldly realities of politics. I have rarely seen a doctor lose his/her cool at government authorities as 'Chalta Hai' attit...
How a Corporate Hospital in Hyderabad Was Stumped by a Patient?
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Social media is a great leveler for digitally literate patients thronging corporate hospitals for treatment these days. If your ground staff fails in convincing them about what goes into the billing part, your game is over as what may follow next is exposing your dirty linen in public. Unlike violence against doctors or vandalism by kin of patients in a hospital, even their well-connected contacts and powerful connections can't save from loss of reputation from the digital space if they fail to follow minimum common standards in dealing with patients. Or else, it is better to completely do away with 'Review' button from your Facebook Page, like what Continental Hospitals has done! This happened with Upendra Chaturvedi at a corporate hospital in Hyderabad recently, forcing the former to take to the hospital's review page to narrate his woes. He raised a very pertinent question as to why some investigations are common for insured patients at...
Why medicos should shun Telangana & practice in AP?
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The other day I randomly inquired with a Telangana medico as to how much a quack earns in the context of their recent demand seeking a hike in their stipends. His estimate was that an average a 10th fail/pass quack with years of experience and right connections was making around Rs 1-4 lakhs a month as commission. In contrast, the max that a final year super-speciality PG was earning in Telangana was Rs 32822 per month exposing himself/herself to all vulnerabilities that ranged from violent action by angry kin to negligence and apathy of the administration when it comes to maintaining standards. So, I was left wondering if the government does not hear their plea what course is left for such medicos who are willing to set up independent practice after finishing their professional courses? Definitely, a stint in corporate hospitals can be useful to learn the tricks of the trade but in the longer run, there would be many who would not like to withstand the corporate p...
Why govt hospitals in Bihar, Rajasthan, UP & MP are better than Telangana?
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If you ask me to name government hospitals that are safe for pregnant women to deliver in India, I would recommend them to join any hospital in Bihar, Rajasthan, UP & MP. These are hospitals where C-section deliveries in government hospitals are too few unlike what one comes across the opposite in states like Telangana, J&K and Andhra Pradesh. Data shows that C-section percentage in Bihar, UP, MP and Rajasthan in government hospitals stood at the lowest at 2.6%, 4.7%, 5.8% and 6.1% respectively. In plain terms, out of every 100 deliveries in government hospitals in Bihar, only 2.6% were surgical deliveries. However, in contrast, government hospitals in Telangana J&K and Andhra Pradesh led in performing C-section deliveries with 40.6%, 35.1% and 25% respectively. The private hospitals in these states also lead in C-section with J&K topping the charts with 75.5%, closely followed by Telangana with 74.9% and Andhra Pradesh at 57% resp...
Fake Beti Bachao Beti Padhao (BBBP) scheme irks government
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Believe it or not, the Ministry of Women & Child Development (MWCD), Government of India, since the beginning of this year, has been receiving thousands of filled up fake forms from many duped girls/women throughout the country. These victims were reportedly falsely promised cash incentive in the name of Beti Bachao Beti Padhao (BBBP) Scheme. In fact, BBBP - which also campaigns against female foeticide encouraged by illegal ultrasound scanning centres in different parts of the country- has no provision for individual cash incentive transfer component by Government of India. The scheme is only promotional and focuses on challenging mindsets and deep-rooted patriarchy in the societal system, strict enforcement of PC&PNDT Act and advancing education of the girl child. It is not a DBT (Direct Benefit Transfer) scheme. It is implemented through the office of Collectors/DMs/DCs in the Districts for multi-media advocacy outreach ...
Yashoda Hospitals perform first first robo assisted kidney transplantation in Telugu
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The first three successful robotic kidney transplant in Telugu states was done at Yashoda Hospitals. The complicated kidney transplant surgeries necessitated the use of most advanced methods and equipment. These operation were done during the month of October at Yashoda Hospitals ‘Center for Nephrology & Urology in Secunderabad. The team comprising Dr. Suri Babu(urologist) and Dr. Urmila Anandh -Dr.Suresh Babu both Nephrologists have conducted two more robotic kidney transplants along with the first ever in Telangana and Andhra Pradesh states. They have totally recovered and leading normal life. In these first three robot-assisted kidney transplant surgeries, women donated kidneys to their son and husband. Kidney transplantation is the standard of care for patients with the end-stage renal disease. While open surgery is being performed for over six decades. Robotic surgery has been recently introduced for the recipient undergoing kidney transplantation. F...
Why Hyderabad's Top Hospitals are not on Instagram?
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Surprise, surprise! The only two JCI accredited hospitals in Hyderabad - Continental Hospitals and Apollo Hospitals- are not on Instagram. A popular photo & video sharing social media platform, Instagram is a good branding tool and is amply being used by Sunshine Hospitals in Hyderabad but most others are conspicuous by their absence for unknown reasons. This I learnt after I did a background check of five top corporate hospitals in Hyderabad, viz Sunshine Hospitals, Continental Hospitals, Apollo Hospitals, Kims Hospitals and Yashoda Hospitals. Good engagement: With Instagram, good engagement with fans is possible as in Facebook. Take the case of St. Jude Children's Research Hospital's Instagram account. With just 633 posts, they managed to gain 197k followers! Though Hyderabad based Sunshine Hospitals started late, they managed to gain 476 followers. Create your Instagram account today!
IMA moots self-regulation to boost doctors-patients trust
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Jolted by shocking incidents involving twins and a 7-year-old dengue patient in two different corporate hospitals, Indian Medical Association has listed out a host of self-regulation techniques both at the state and the national level so as to arrest further deterioration of doctor-patient trust in the country. The move was necessitated as IMA leadership said that doctor-patient trust was experiencing a downward spiral with all stakeholders including doctors, hospitals, the health industry, patients, media and politicians are said to be unhappy. While doctors do not have the intent to be the cause for public unrest or loss of public trust, there is need for patients to understand that to err is human and one incident does not mean that there will be more such cases in future as well. " What happened was most unfortunate. However, not all doctors are wrong, and the public must have faith in them. Such errors happen by accident and not intentionally. Ha...