Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
Why Hyderabad's Top Hospitals are not on Instagram?
Surprise, surprise!
The only two JCI accredited hospitals in Hyderabad - Continental Hospitals and Apollo Hospitals- are not on Instagram.
A popular photo & video sharing social media platform, Instagram is a good branding tool and is amply being used by Sunshine Hospitals in Hyderabad but most others are conspicuous by their absence for unknown reasons.
This I learnt after I did a background check of five top corporate hospitals in Hyderabad, viz
Sunshine Hospitals, Continental Hospitals, Apollo Hospitals, Kims Hospitals and Yashoda Hospitals.
Good engagement:
With Instagram, good engagement with fans is possible as in Facebook. Take the case of St. Jude Children's Research Hospital's Instagram account. With just 633 posts, they managed to gain 197k followers!
Though Hyderabad based Sunshine Hospitals started late, they managed to gain 476 followers.
Create your Instagram account today!
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