Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
Fake Beti Bachao Beti Padhao (BBBP) scheme irks government
Believe it or not, the Ministry of Women & Child Development (MWCD), Government of India, since the beginning of this year, has been receiving thousands of filled up fake forms from many duped girls/women throughout the country.
These victims were reportedly falsely promised cash incentive in the name of Beti Bachao Beti Padhao (BBBP) Scheme.
In fact, BBBP - which also campaigns against female foeticide encouraged by illegal ultrasound scanning centres in different parts of the country- has no provision for individual cash incentive transfer component by Government of India. The scheme is only promotional and focuses on challenging mindsets and deep-rooted patriarchy in the societal system, strict enforcement of PC&PNDT Act and advancing education of the girl child.
It is not a DBT (Direct Benefit Transfer) scheme. It is implemented through the office of Collectors/DMs/DCs in the Districts for multi-media advocacy outreach through authorized media agencies.
Though the ministry has carried out warning public notices against the illegal activity and advising citizens not to fall prey to such misleading and false activity through print media, TVs, Radio, Social Media, Ministry’s website and through post offices, gullible people continue to be trapped under fictitious schemes.
Several warnings have been broadcast and even in media campaigns, the Women and Child Development Ministry had advised that no personal details should be shared and no one should subscribe to such fraudulent scheme.
So, what will happen to these fake forms?
The WCD Ministry has decided to summarily destroy them without issuing any notice. A notification to this effect has been issued and can be seen on the Ministry’s website.
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