Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
How a Corporate Hospital in Hyderabad Was Stumped by a Patient?
If your ground staff fails in convincing them about what goes into the billing part, your game is over as what may follow next is exposing your dirty linen in public.
Unlike violence against doctors or vandalism by kin of patients in a hospital, even their well-connected contacts and powerful connections can't save from loss of reputation from the digital space if they fail to follow minimum common standards in dealing with patients.
Or else, it is better to completely do away with 'Review' button from your Facebook Page, like what Continental Hospitals has done!
This happened with Upendra Chaturvedi at a corporate hospital in Hyderabad recently, forcing the former to take to the hospital's review page to narrate his woes.
He raised a very pertinent question as to why some investigations are common for insured patients at the hospital? It is as if forcing everything to fit into the same hole.
"Why these investigations are done for all and if these are must then why hospital doesn't question insurance company instead of waiving it."
Facts of the case:
When the bill was raised on discharge for his mother's hospitalization, he confronted the hospital when the insurance company rejected some of the investigations as they were unrelated to her health condition. The hospital had to waive off Rs 6500 when they could not convince him as to why the difference cropped up.
Damage Done:
The damage was done on social media as the hospital responded very late, 15 days after its digital marketing team managed to get his phone number.
The hospital could not even respond to his single question, raising doubts about the ethical side of corporate hospital treatment in Hyderabad.
The bottom line about getting treated with health insurance in corporate hospitals is that insurance may meet only part of the cost as unseen and unexplained charges will always crop up at the time of discharge.
If one is not alert like Upendra Chaturvedi, it is better to bulk up your savings account deposits to foot the inflated bill.
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