Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand,  The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on.  Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
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Social Media Bats For Chelation Therapy

"Recently, one person was admitted to a Wellknown nursing home at pune, due to severe chest pain. He had an earlier attack in 2012 and was under treatment. The doctors now suggested Angiography."
Thus begins a Facebook Post that's being circulated to advocate use of a new treatment known as-"Chelox therapy, Laser therapy & Chelation Therapy", as an alternative to "Bypass Surgery".

This treatment is being used clandestinely by some doctors, without being backed by any scientific evidence or approving authorities like the US FDA or any other agency in the world.
Theory Behind The New Treatment






 In chelation therapy, ethylenediaminetetraacetic acid (EDTA) is delivered into the bloodstream through an intravenously. It is said that the medicine attaches itself to plaques in the arteries before they are removed through the bloodstream.

 However, American Heart Association,  the American College of Cardiology and U.S. Food and Drug Administration (FDA) have not found any evidence to back this treatment yet.

Are You Ready To Experiment and Wan't To Be Some Doctor's guinea pig? 

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