Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
Posts
Why junior doctors have become temple bells in govt medical colleges?
Hyderabad: It may continue to bask in the fake illusion of being the oldest and the largest state run medical college in Telangana but Osmania Medical College (OMC) is a scene of neglect when it comes to providing protection to meritorious medicos from vandals and anti-social elements. The Bangaru Telangana does not even have fake gold polish it may seem as the unfortunate attacks on three medicos including first-year postgraduate medical student Dr Raja Ramesh and two other female house surgeons in OMC's Intensive Medical Care Unit (IMCU) happened Sunday night despite special protection force (SPF) personnel being stationed a stone's throw away. So badly was Dr Raja Ramesh beaten that the irate attendants fractured his left hand after the death of an elderly woman in their family while undergoing treatment. "What is the use of SPF personnel when junior doctors continue to get thrashed in top state run medical college," asked ...
My Take On Quackery: IMA Please Stop Short-Cut, Go For A Frontal Attack
The Indian Medical Association is in the news for coming out with a trademarked logo with the letters 'Dr' placed inside the centre of a red cross with the sole purpose of preventing quacks from usurping their profession. " IMA has found a cure for quackery and fake doctors. IMA has patented its logo. We need to pass on this information to as much people as possible. Do It today," was the message being circulated by IMA national president Dr K K Agarwal to all their members. The moot point is this: Is defensive approach the right way to take on quacks w hen they are snatching away not just your bread and butter but fooling gullible people in the name of practicing medicine? Is it is difficult to launch a frontal offensive against them? The argument of the IMA is that the police do not act against quacks. They (quacks) have the patronage of the politicians too. Well, if that is the case, then one needs to approach other ways to ensure that the...
How Practo is misleading both patients and hospitals?
Hyderabad: It may continue to claim to be the 'world’s largest appointment booking platform' with 4 crore appointments annually but the Bengaluru based Practo Technologies Pvt Ltd's assertion needs to be taken with grain (or fistful) of salt! Such is its shoddy algorithm and lopsided advertising sense that it has now started popping up paid organ transplantation advertisements of Yashoda Hospitals (you can click the link to see for yourself) on the first page when one types 'allergy treatment' with the location set as Hyderabad. It is left to anybody's imagination as to how allergy treatment is linked to organ transplantation or cancer care or heart institute of Yashoda hospital but one thing that needs serious introspection is Practo's claims about its professionalism or lack of it. Even Practo's algorithm could not throw up a single allopathy doctor specializing in allergy treatment as the first doctor it sought to highlight is ...
Beware! Social media is a double-edged sword for hospitals
Social media can be a double-edged sword for hospitals -- You are nowhere if you stay away from it and you are doomed even if you part in it in a half-hearted manner. This is specially true in case of social networking service Facebook, where hospitals will have to pay a price for bad publicity in the long run if they neglect negative reviews. It is a given that no organisation or no product (not even top class iPhone) will get a five star rating from all reviewers but how they handle and respond to negative reviews on social media speaks about their vision and mission of providing quality services to their customers (patients in case of hospitals). Take the case of Raja Ramadurai , a production designer when he publicly described the 'horrible experience' his sister faced at Apollo Health City in Hyderabad on 11 April, 2017. Nobody knows the actual mental state of Raja Ramadurai or what led to the goof-up regarding the readings/tests that his s...
My Take: Why Legal System Should Have Given A Chance to Charlie
When I made the above video, I was curious to know why Charlie Gard's case hogged international limelight. Initially, the focus was on his mitochondrial depletion syndrome, a rare genetic disorder, he was suffering with and eventually killed him on Friday. But as the case progressed, the focus turned to medical ethics after both UK and European court of human rights refused to allow the kid to fly to US to try an experimental therapy despite Charlie's parents successfully managing to raise £1.3m through crowdfunding. Even fervent pleas by US president Donald Trump and Pope Francis to help Charlie out fell on deaf ears as the European legal system pushed the toddler to die. The court has gone wrong on this count as medical system we know today is not perfect. With evolution of technology, there can never be a finality for the treatment of a disease. The clock of technological innovations always keep working in the background. ...
Can a doctor be held negligent simply because something went wrong?
These days, medical negligence cases are filed in consumer fora left and right without any merits. Take for instance, the case of Gracia Samuel, 53-year- old, a resident of Sainikpuri, Secunderabad. She was brought to Raghavendra Hospital with multiple complaints of breathlessness, blood transfusion, dialysis on 21-09-2010 at 05:00 A.M. Her husband, John Samuel, filed a case with consumer forum against the hospital management after Gracia died while undergoing treatment at NIMS hospital. He had filed the case under section 12 of Consumer Protection Act 1986, praying the Consumer Forum to direct Raghavendra Hospital to pay compensation of Rs.19,00,000/- (Rupees nineteen lakh only) to the Complainant with 24% interest with effect from 15-11-2010 with cost of Rs.5,000/- (Rupees five thousand only). The hospital management dubbed it a bad case and denied all allegations of negligence. The hospital claimed that the complainant pleaded to start treatment though h...
Women, you need to get a sphygmomanometer home
I was checking online market place Flipkart to know the lowest price availble for a Sphygmomanometer - a blood pressure monitor. The digital versions are priced a little higher but one low-priced conventional model that attracted my attention was Rossmax GB Series Aneroid Sphygmomanometer costing just Rs 720. (For your grandmother in the village, why don’t you gift a Sphygmomanometer . Here’s the link if you think it is a good idea) The price looks quite reasonable but it not for majority of 3.8 crore rural women ( 2011 Indian population census), who have been found having BP Slightly above normal (140-159/90-99 mm of Hg) during NFHS-4 for those aged between 15-54 years in India. Worse, 76 lakh and 41 lakh rural Indian women were found to have Moderately High BP of 160-179/100-109 mm of Hg and Very High BP of ≥ 180/ ≥ 110 mm of Hg respectively as per the survey. They too deserve to buy one to keep a check ...