Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
How Practo is misleading both patients and hospitals?
Hyderabad: It may continue to claim to be the 'world’s largest appointment booking platform' with 4 crore appointments annually but the Bengaluru based Practo Technologies Pvt Ltd's assertion needs to be taken with grain (or fistful) of salt!
Such is its shoddy algorithm and lopsided advertising sense that it has now started popping up paid organ transplantation advertisements of Yashoda Hospitals (you can click the link to see for yourself) on the first page when one types 'allergy treatment' with the location set as Hyderabad.
It is left to anybody's imagination as to how allergy treatment is linked to organ transplantation or cancer care or heart institute of Yashoda hospital but one thing that needs serious introspection is Practo's claims about its professionalism or lack of it.
Even Practo's algorithm could not throw up a single allopathy doctor specializing in allergy treatment as the first doctor it sought to highlight is an AYUSH practitioner named Dr. Chetan Raj, a BHMS with a 'masters in counselling and psychotherapy' besides a 'diploma in Rheumatolgy'.
With so called network of '200,000 healthcare practitioners, 10,000 hospitals and over 5000 diagnostic centers across 50+ cities', the online doctor consultation platform could surely do it better to guide needy patients to the right doctors in a proper way.
While other treatment combinations with other specialists were not tested, it is doubtful whether the algorithm they use for showcasing 'targeted advertisements' for their sponsored hospitals and healthcare practitioners is actually value for money.
The above example is not isolated one as when I typed 'allergy testing' on the search bar with my location set as Hyderabad, Practo's algorithm again provided me misleading option.
Just below the sponsored Yashoda Hospitals advertisement on the first page, it threw up the name of Dr. Somnath Gupta, a consultant general physician, diabetologist & intensivist, whose profile did not even once used the word 'allergy' or that he specializes in it.
Here's the moot point: Can then, allergy patients trust Practo's algorithm? The answer is a resounding 'No' if you happen to be an allergic patient in Hyderabad.
Popular posts from this blog
This surgical gastroenterologist adjudged best government doctor in Telangana
10 best sellers In recognition to his services rendered in Osmania General Hospital (OGH), surgical gastroenterologist Dr Ch Madhusudhan -- who shot to limelight with a series of firsts while taking up critical, rare and complex surgeries in government sector hospitals -- has been selected as the best government doctor in the state. He has been shortlisted as one of the four government employees among 12 'best' government employees (the 12 have been further shortlisted from among 132 employees in the state across different sectors and departments) selected by the Telangana government across all sectors under its newly introduced Incentive Scheme given in recognition to their outstanding work. Under this scheme, the top four out of the 12 -- will receive a cash reward of Rs 5 lakh, one increment and certificate -- while others will be given a cash incentive of Rs 3 lakh and Rs 2 lakh in that order. The incentives will be presen...
Six-year-old boy is first to undergo HiRes Ultra Cochlear Implant in India
Hyderabad: In what is touted as a first in the field of ENT in India, doctors at Apollo Hospitals, Hyderabad, has successfully performed a HiRes Ultra Cochlear Implant on a six-year-old boy. Dveloped by Advanced Bionics – the s a global leader in developing the most advanced cochlear implant systems in the world- t he first successful HiRes Ultra implant in the country was performed at Apollo Hospitals, Hyderabad on a 6-year-old boy named N Yeshwanth. The device was successfully switched on by the doctors at Apollo Hospitals, giving Yeshwanth a whole new sensory experience, one which he was deprived of, since birth. Born to Narisingrao, a BPO employee and Nithya, a housewife, N Yeshwanth was diagnosed to be profoundly deaf at birth. Yeshwanth’s parents noticed that their child had hearing problems when he was around 6-month-old as he didn’t respond to the sound of their voice or react to audio stimulus. They then spent almost five years consulti...
How a Corporate Hospital in Hyderabad Was Stumped by a Patient?
Social media is a great leveler for digitally literate patients thronging corporate hospitals for treatment these days. If your ground staff fails in convincing them about what goes into the billing part, your game is over as what may follow next is exposing your dirty linen in public. Unlike violence against doctors or vandalism by kin of patients in a hospital, even their well-connected contacts and powerful connections can't save from loss of reputation from the digital space if they fail to follow minimum common standards in dealing with patients. Or else, it is better to completely do away with 'Review' button from your Facebook Page, like what Continental Hospitals has done! This happened with Upendra Chaturvedi at a corporate hospital in Hyderabad recently, forcing the former to take to the hospital's review page to narrate his woes. He raised a very pertinent question as to why some investigations are common for insured patients at...
Comments
Post a Comment