Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
How Practo is misleading both patients and hospitals?
Hyderabad: It may continue to claim to be the 'world’s largest appointment booking platform' with 4 crore appointments annually but the Bengaluru based Practo Technologies Pvt Ltd's assertion needs to be taken with grain (or fistful) of salt!
Such is its shoddy algorithm and lopsided advertising sense that it has now started popping up paid organ transplantation advertisements of Yashoda Hospitals (you can click the link to see for yourself) on the first page when one types 'allergy treatment' with the location set as Hyderabad.
It is left to anybody's imagination as to how allergy treatment is linked to organ transplantation or cancer care or heart institute of Yashoda hospital but one thing that needs serious introspection is Practo's claims about its professionalism or lack of it.
Even Practo's algorithm could not throw up a single allopathy doctor specializing in allergy treatment as the first doctor it sought to highlight is an AYUSH practitioner named Dr. Chetan Raj, a BHMS with a 'masters in counselling and psychotherapy' besides a 'diploma in Rheumatolgy'.
With so called network of '200,000 healthcare practitioners, 10,000 hospitals and over 5000 diagnostic centers across 50+ cities', the online doctor consultation platform could surely do it better to guide needy patients to the right doctors in a proper way.
While other treatment combinations with other specialists were not tested, it is doubtful whether the algorithm they use for showcasing 'targeted advertisements' for their sponsored hospitals and healthcare practitioners is actually value for money.
The above example is not isolated one as when I typed 'allergy testing' on the search bar with my location set as Hyderabad, Practo's algorithm again provided me misleading option.
Just below the sponsored Yashoda Hospitals advertisement on the first page, it threw up the name of Dr. Somnath Gupta, a consultant general physician, diabetologist & intensivist, whose profile did not even once used the word 'allergy' or that he specializes in it.
Here's the moot point: Can then, allergy patients trust Practo's algorithm? The answer is a resounding 'No' if you happen to be an allergic patient in Hyderabad.
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