Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
Why This Doctor Goes Beyond Prescription Writing?
Our doctors mostly specialise in diagnosing diseases and providing treatment but when it comes to writing, barring a few exceptional ones they mostly excel in writing illegible prescriptions in sign language that only the neighborhood pharmacists manage to understand.
Well, if you are Vyakaranam Nageshwar's type, then you are a different breed.
A qualified medical journalist and allergy super-specialist, his opinion article 'When A Doctor Shares His Mann Ki Baat With Modiji' that was published in a social media platform has been a sensational hit with over 7,500 shares and several thousands of readers spending their valuable time to go through it in the course of one month.
There are issues in every aspect of medical field but what is not understood is why several other stakeholders -- be it nurses, pharmacists, doctors, super-specialists, hospital owners, drug manufacturers, health officers, top government health authorities, IMA leaders among others -- make their position clear and speak out openly.
While writing opinion articles in top mainstream dailies is considered difficult, what stops them from airing their suggestions, ideas and grievances openly in social media at least?
It could be that not many are willing to take the bull by the horns. Well, silence can cost the rampaging bull to run amok one day, upsetting the status quo.
Meanwhile, I did ask Dr Vyakaranam the secrets behind his successful writing and I feel every doctor too must take a cue and imitate his technique too.
"You have got to blast it with whatever is coming to your heart and mind. If you try to think what is going to come later, you can never become a good writer," he told this blogger recently.
Well, if you are Vyakaranam Nageshwar's type, then you are a different breed.
A qualified medical journalist and allergy super-specialist, his opinion article 'When A Doctor Shares His Mann Ki Baat With Modiji' that was published in a social media platform has been a sensational hit with over 7,500 shares and several thousands of readers spending their valuable time to go through it in the course of one month.
There are issues in every aspect of medical field but what is not understood is why several other stakeholders -- be it nurses, pharmacists, doctors, super-specialists, hospital owners, drug manufacturers, health officers, top government health authorities, IMA leaders among others -- make their position clear and speak out openly.
While writing opinion articles in top mainstream dailies is considered difficult, what stops them from airing their suggestions, ideas and grievances openly in social media at least?
It could be that not many are willing to take the bull by the horns. Well, silence can cost the rampaging bull to run amok one day, upsetting the status quo.
Meanwhile, I did ask Dr Vyakaranam the secrets behind his successful writing and I feel every doctor too must take a cue and imitate his technique too.
"You have got to blast it with whatever is coming to your heart and mind. If you try to think what is going to come later, you can never become a good writer," he told this blogger recently.
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