Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
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Why Gorier Images On Cigarettes Won't Stop Consumption?
In a latest notification, the central government has made it mandatory for tobacco companies to print gorier images on all their three types of products -- cigarette, bidi and chewable form of tobacco -- manufactured after April 1, 2017. They are now required to cover 85% space on the display area on the packets now on. But will these deter those addicted to shun them? The answer is a clear no and the reasons are not difficult to understand but before it is analysed let's see the tobacco consumption pattern in India. Psychological Factors: The psychological connection to tobacco consumption is the key to bring about a behavioral change such as quitting tobacco but it is a difficult proposition. Unless the psychological factors are removed, even the use of goriest images on cigarette packets won't be of any use. In one study titled "Psychological characteristics associated with tobacco smoking behavior", researchers identified several reasons linking...
The Different Manifestations Of Hypertension
Well, Blood Pressure (BP) medicines are not like antibiotics, one should not stop the medicines unless advised by the doctors. That may be quite old news for you but what is new is that many are not aware about the various ways hypertension can manifest. Let's have a look at some of these innovative ways hypertension can appear in a patient and who else can better explain these subtle changes than Dr. C. Venkata S. Ram, Director, Apollo Institute for Blood Pressure Management & Director, South Asia Region - World Hypertension League (in partnership with WHO). Secondary Hypertension: In some patients, BP is known to shoot up due to "secondary" factors such as thyroid gland disease, adrenal gland problems, blockage of circulation to the kidney, certain kidney ailments, heavy snoring/ sleep apnea, excessive alcohol use or pregnancy. The rule is simple for a doctor: If the secondary case for hypertension is diagnosed by the doctor, the problem can ...
When Was Last Time You Checked Your BP, Doctor?
New Delhi: Doctor Saab can do well to use his own Blood Pressure monitoring apparatus on himself too while advising the groggy looking patient at your hospital. Surprised? You must be but what can be termed serious, 37% doctors are now diagnosed with nocturnal hypertension and over 50% physicians have reported uncontrolled hypertension despite taking hypertensive medicines.
Why This Doctor Goes Beyond Prescription Writing?
O ur doctors mostly specialise in diagnosing diseases and providing treatment but when it comes to writing, barring a few exceptional ones they mostly excel in writing illegible prescriptions in sign language that only the neighborhood pharmacists manage to understand. Well, if you are Vyakaranam Nageshwar's type, then you are a different breed. A qualified medical journalist and allergy super-specialist, his opinion article 'When A Doctor Shares His Mann Ki Baat With Modiji' that was published in a social media platform has been a sensational hit with over 7,500 shares and several thousands of readers spending their valuable time to go through it in the course of one month. There are issues in every aspect of medical field but what is not understood is why several other stakeholders -- be it nurses, pharmacists, doctors, super-specialists, hospital owners, drug manufacturers, health officers, top government health authorities, IMA leaders among others -- ma...