Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
Why Gorier Images On Cigarettes Won't Stop Consumption?
In a latest notification, the central government has made it mandatory for tobacco companies to print gorier images on all their three types of products -- cigarette, bidi and chewable form of tobacco -- manufactured after April 1, 2017. They are now required to cover 85% space on the display area on the packets now on.
But will these deter those addicted to shun them? The answer is a clear no and the reasons are not difficult to understand but before it is analysed let's see the tobacco consumption pattern in India.
The psychological connection to tobacco consumption is the key to bring about a behavioral change such as quitting tobacco but it is a difficult proposition.
Unless the psychological factors are removed, even the use of goriest images on cigarette packets won't be of any use.
In one study titled "Psychological characteristics associated with tobacco smoking behavior", researchers identified several reasons linking the addiction behavior.
They held that "smokers tend to be more extroverted, tense, anxious, depressive, and impulsive, as well as presenting greater neuroticism, psychoticism, sensation seeking, search for novelties, tendencies toward antisocial/unconventional/risky behaviors, together with traces of mood disorders, when compared with nonsmokers and former smokers".
Not just psychological but even economic reasons too have been found to have a close link with tobacco addiction.
In a study titled "Cigarette Smoking Among Socioeconomically Disadvantaged Young Adults in Association With Food Insecurity and Other Factors", researchers found that low socioeconomic status is associated with high rates of cigarette smoking.
Smoking Status:
The Global Adult Tobacco Status (GATS) survey conducted by Union Health ministry, government of India with support of World Health Organisation found that 34.6% Indians consume tobacco.
Here are the other major findings:
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