Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
Why Gorier Images On Cigarettes Won't Stop Consumption?
In a latest notification, the central government has made it mandatory for tobacco companies to print gorier images on all their three types of products -- cigarette, bidi and chewable form of tobacco -- manufactured after April 1, 2017. They are now required to cover 85% space on the display area on the packets now on.
But will these deter those addicted to shun them? The answer is a clear no and the reasons are not difficult to understand but before it is analysed let's see the tobacco consumption pattern in India.
The psychological connection to tobacco consumption is the key to bring about a behavioral change such as quitting tobacco but it is a difficult proposition.
Unless the psychological factors are removed, even the use of goriest images on cigarette packets won't be of any use.
In one study titled "Psychological characteristics associated with tobacco smoking behavior", researchers identified several reasons linking the addiction behavior.
They held that "smokers tend to be more extroverted, tense, anxious, depressive, and impulsive, as well as presenting greater neuroticism, psychoticism, sensation seeking, search for novelties, tendencies toward antisocial/unconventional/risky behaviors, together with traces of mood disorders, when compared with nonsmokers and former smokers".
Not just psychological but even economic reasons too have been found to have a close link with tobacco addiction.
In a study titled "Cigarette Smoking Among Socioeconomically Disadvantaged Young Adults in Association With Food Insecurity and Other Factors", researchers found that low socioeconomic status is associated with high rates of cigarette smoking.
Smoking Status:
The Global Adult Tobacco Status (GATS) survey conducted by Union Health ministry, government of India with support of World Health Organisation found that 34.6% Indians consume tobacco.
Here are the other major findings:
Popular posts from this blog
Yashoda Vs Apollo: Who's best in organ donation?
Surprising to know that Apollo Hospital doesn't lead in organ donation in Hyderabad. Actually, it is the hospital topping the Jeevandan charts in Hyderabad when it comes to organ donation but what's surprising is how the Nation al Organ & Tissue Transplant Orgnization (NOTTO) awarded Yashoda Hospitals, Hyderabad with 'Best Hospital in Organ Donation'. The award was recently collected by Dr G. Rav inder Rao, the Chairman of Yas hoda Hospital Group at an event organised by at Constitution Club Annexe, New Delhi from Honourable Minster of State for Heath & Family welfa re(HFW) Ms. Anupriya Patel. The event was also attended by the Health Minstrer of Tamil Nadu along with CEO of Je...
Six-year-old boy is first to undergo HiRes Ultra Cochlear Implant in India
Hyderabad: In what is touted as a first in the field of ENT in India, doctors at Apollo Hospitals, Hyderabad, has successfully performed a HiRes Ultra Cochlear Implant on a six-year-old boy. Dveloped by Advanced Bionics – the s a global leader in developing the most advanced cochlear implant systems in the world- t he first successful HiRes Ultra implant in the country was performed at Apollo Hospitals, Hyderabad on a 6-year-old boy named N Yeshwanth. The device was successfully switched on by the doctors at Apollo Hospitals, giving Yeshwanth a whole new sensory experience, one which he was deprived of, since birth. Born to Narisingrao, a BPO employee and Nithya, a housewife, N Yeshwanth was diagnosed to be profoundly deaf at birth. Yeshwanth’s parents noticed that their child had hearing problems when he was around 6-month-old as he didn’t respond to the sound of their voice or react to audio stimulus. They then spent almost five years consulti...
Your Food Can Fight Cancer!
After his amputation in 2014 With Nutrient Energy, D.S Research Centre shows the way to Fight Cancer O ne needs to look at the photograph of the bony frame of 21-year-old V Abhishek, an MBA final year student and a cancer survivor, after he lost his left leg to Osteosarcoma, a type of bone cancer. There was no need for any chemotherapy after the amputation of his left leg at MNJ Cancer hospital in July 2014, but he felt too weak to even support his his skeletal frame until he came across D.S Research Centre at Banjara Hills. Now, 25-year-old, Abhishekh's turning point was to have come to the D.S Research Centre as the glow on his face and his positive mannerism does not even leave an iota of doubt that the young man is an amputee and cancer survivor. "Their Ayurvedic extracts made me feel energetic again. I don't feel i am an amputee anymore," exclaimed Abhishek, who was a...
Comments
Post a Comment