Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
Posts
Winning Strategies For Rare Disease Survivors
Fifteen-year-old Sai Teja from Hyderabad was surrounded by a battery of journalists at Hyderabad Press Club, Somajiguda and for a moment, he would pass off as some celebrity. Alas! He wasn't. Rare disease survivor Sai Teja His attendant/relative Sukya Naik was taking questions on behalf Sai Teja - a survivor of a rare disease called muscular dystrophy - on the sidelines of an event to mark the World Rare Diseases Day-2019 organised by 'Indian Organisation for Rare Diseases ( IORD )', a not-for-profit organisation based out of US and India. Questions flooded and it turned out that Sukya Naik had spent several lakhs for Sai Teja's treatment and faced several discriminations too along the way. I added one: What type of muscular dystrophy is he suffering from? "I don't know but it is there in his medical papers," he replied. I was curious and followed him to the cafeteria to find out if he could tell me exactly more about Sai T...