Which corporate hospital in Hyderabad has the best Facebook Cover image? “Integrity is the ability to stand by an idea.” ― Ayn Rand, The Fountainhead Most of you thought it is Apollo Health City's Facebook cover image but it's not. Surprised? Read on. Though Apollo Health City Facebook page has 65k followers, using a generic campaign creative on its cardiac treatment expertise looks vague. My feeling is that either a patient or a star heart transplant surgeon should have been at the heart of the cover image. In case of the latter, my bet is on Dr Alla Gopala Krishna Gokhale, Cardio Thoracic Surgeon, who could have been featured instead but the management may be wary of a doctor becoming bigger than the hospital. This creative goes well with the violet color of Care Hospitals but the designer should have run a spell-check on November! By the way, lung cancer being the most common cancer in Indian men could be factually incorrect. It s...
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Why your home should be the next hospital
The Next Big Thing: Home Care Services It’s a paradox facing corporate hospitals in India: How to get patients & how to free hospital beds after their surgical procedure? Enters home care services - welcome to the future of healthcare. It’s an emerging market in India that is likely to grow by 39.23% in 2020 - from $4.46 billion in 2018 to $6.21 billion in 2020 - as per a report by Cyber Media Research (CMR) Ltd. Down the years, it won't be a surprise if you witness a major overhaul in the corporate hospital set-up with the clear protocol from ICU to 'homeward' shift instead of the usual general wards. The insurance players too might come down, agreeing to extend cover for home care services. For a nation with only 9.6 lakh registered doctors (as on 2015) for 1.2 billion people, no hospital can afford to put up a ‘hospital-beds full’ board like what theatres do on weekends at multiplexes. The only way out is to provide hospital-like care at ho...